Why leads are important for Tulsa business owners
I have run across some business owners that continuously work on growing their business through a variety of methods. The truth is no one has a GUARANTEED way to get new business through the door – NO ONE. You might have tried door-to-door, direct mail pieces, TV, radio, newspaper – they are all methods that have one thing in common. They all rely on this: %! They rely on percentages of conversions from shopper to buyer to show value.
Let’s look at a case study to demonstrate how online marketing is changing the way we make purchasing decisions. U.S News & World Report is an online publication dedicated to providing information to its readers to help with simple to complex everyday decisions. In 2013, they showed that in every sector of their online content there was an increase of 50% (U.S. News & World Report Online Strategy Leads to Record Growth in 2013). “U.S. News’ Best Cars website, which was introduced in 2007, grew both in popularity and influence. Over 40 million people came to the site last year to research their next car purchase – and 80 percent of them reported that the U.S. News recommendations influenced their car purchasing decision.”
So just think – this is how to generate more leads online, this is traffic! People simply want information to make a decision. This is the direction people are moving towards when making decisions on products and services. Of course, there is the argument about impulsive buying but I am referring to products and services that are impactful to a consumer – cars, houses, insurance, accounting, investments, house remodeling, 401k plans, etc. The list is endless!
No it’s not too good to be true. People don’t want to hear another jingle, or read another sales slogan to make a purchase decision. They want to be informed and additionally, they want to be in control of the purchasing decision. Dharmesh Shah, Author and Co-founder of Hubspot (Online content marketing company helping over 10,000 companies and in 56 countries) says, “Many companies have forgotten they sell to actual people. Humans care about the entire experience, not just marketing or sales or service. To really win in the modern age, you must solve for humans. Every process should be optimized for what is best for the customer—not your organization.”
Online content marketing puts both the buyer and the seller in a position of control. Sellers can craft the sales process online much easier than setting untimed sales appointments and calls. Buyers can take their time selecting information that suits their personalities and their purchasing needs. This is the new game! This is an era of digital sales propositions reaching audiences 24 hours a day and anywhere the mobile phone will allow for a download! Consider the possibilities!
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