Terms Every Small Business Owner Should Know

Technical terms

As a small business owner, understanding technical terms related to the various aspects of your business is vital for effective decision-making and communication. To help you navigate the terminology, we’ve compiled a list of essential terms.

In this blog post, we’ll walk you through a few definitions you need to know.


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  • Assets: Anything of value that your business owns, such as cash, inventory, equipment, or property.
  • Liabilities: Debts or obligations your business owes to creditors or vendors, including loans, accounts payable, or accrued expenses.
  • Equity: The ownership interest in your business, calculated as assets minus liabilities.
  • Revenue: The income generated from the sale of products, services, or other business activities.
  • Expenses: The costs incurred in operating your business, including rent, utilities, salaries, and supplies.


  • Journal: A chronological record of all financial transactions in your business, usually recorded in a general journal or specialized journals like sales, purchases, or cash.
  • Ledger: A collection of accounts that track the financial activities of your business, such as accounts payable, accounts receivable, and cash accounts.
  • Trial Balance: A statement that lists all the balances in the ledger to ensure debits equal credits and to detect any errors before creating financial statements.

Human Resources

  • Job Description: A detailed document that outlines the responsibilities, qualifications, and expectations for a specific position in your business.
  • Performance Appraisal: A process of evaluating an employee’s job performance, providing feedback, and setting goals for improvement.
  • Employee Engagement: The level of commitment, satisfaction, and involvement employees have towards their work and the organization.
  • Training and Development: Activities aimed at enhancing employees’ skills and knowledge to improve performance and support their professional growth.


  • Target Audience: The specific group of people or businesses you want to reach with your marketing efforts based on characteristics like demographics, interests, or behaviors.
  • Call to Action (CTA): A prompt or instruction that encourages your target audience to take a specific action, such as signing up for a newsletter, making a purchase, or contacting your business.
  • Conversion Rate: The percentage of website visitors or leads who take the desired action, such as making a purchase or filling out a form.

By familiarizing yourself with these terms, you’ll enhance your understanding of critical aspects of your business. Keep expanding your knowledge, stay updated with industry trends, and leverage these terms to propel your business forward.


Looking for more ways to tackle the obstacles facing your business? Our experienced team of professionals can help you with that! Contact us today for a full list of resources and services we offer. 

We Can Help

Do you need help prioritizing your business’s growth? Check out the resources our team has to offer. With over 75 years of both accounting and human resource experience, we act as a business partner, assisting with many of your back-office and administrative needs.

Budget-Friendly Outsourcing Solutions

At LUXA, we are passionate to provide budget-friendly outsourcing solutions that can help businesses save money. We specialize in a variety of services, including accounting, bookkeeping, HR, and payroll.

We understand that every business is different, and we will work with you to create a customized solution that meets your specific needs. Contact us today to learn more about how we can help your business save money through outsourcing.

LUXA Enterprises specializes in HR services, outsource accounting, bookkeeping, and payroll services. We match up with ideal candidates for services by allowing small to midsize businesses to increase focus on their growth through outsourcing. If you want to know how we can help you, contact us today!


We’ll demonstrate how you can save money while improving your efficiency and accuracy when you outsource your back office services to TEAM LUXA.
Let Us Present A Plan →
LUXA Enterprises download brochure

Call TEAM LUXA today at (918) 928-7288 to learn more about why outsourcing is right for you!

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